Flinders Ranges Experience Development Strategy

The Experience Development Strategy (EDS) for the Flinders Ranges National Landscape guides the development of compelling experiences, as well as marketing, product development, workforce development and infrastructure, aimed at building the Flinders Ranges into a sustainable tourism destination.

The Flinders Ranges is one of 12 places of outstanding natural beauty and cultural significance under the National Landscapes Program - a cooperative partnership between tourism and conservation agencies that is being implemented at the national, state and local levels. The target visitor market for National Landscapes is Tourism Australia's global target market of international Experience Seekers.

The EDS is an important starting point for building the Flindes Ranges into a competitive destination. It was prepared under the guidance of a Project Management Committee (PMC) made up of industry and government representatives from the local region, South Australia and the national level. It involved considerable engagement with stakeholders across the region, at key milestones in the process and through an online forum on the Flinders Ranges Tourism Operators Association website.

The focus of the EDS is to identify those projects that wil make the biggest difference in attracting international Experience Seekers to the Flinders Ranges. it is about determining the most compelling experiences for this audience.